Brand

The brand is a valuable asset that reinforces the company's identity. But to do so, care must be taken with its proper application. Learn the history of Transpetro' brand and pay attention to the usage guidelines for the most diverse purposes.

The brand is a valuable asset that reinforces the company's identity. But to do so, care must be taken with its proper application. Learn the history of Transpetro' brand and pay attention to the usage guidelines for the most diverse purposes.

If you are a Transpetro partner or supplier, make sure you have the company's approval before using its brand.

 

Main Signature

Petrobras yellow, Petrobras green and white.

Priority must be given to present Transpetro brand’s main signature – whether horizontal or vertical– on a white background. This must be the starting point to create all communication materials.

The “BR” letters and their superimposed bar must always appear in white, regardless of the background.

If the symbol cannot be applied to a white background, pattern-free, bright backgrounds, with 15% total color saturation, are tolerable.

marcaTR_cor.jpg

 

Black & White Signature

Solid black & white.

Applied mainly on documents or in situations in which the brand cannot or should not (for cost optimization reasons) be printed in color.

The "BR" letters and their superimposed bar must always appear in white, regardless of the background.

marcaTR_pb.jpg

 

Exception Version

marcaTR_contorno.jpg

Use in sponsorships and on unconventional surfaces where the signature cannot be applied.

Also, in unusual cases, such as printing on photographic backgrounds, a white line is set around the symbol – measuring 1/5 of the white bar’s thickness – and the white logo is used.

marcaTR_fundo.jpg

 

White Version

Used in sponsorships and on unconventional surfaces where color use is limited and the signature cannot be applied.

marcaTR_fundo2.jpg

 

Reserve Area

A free area, equivalent to the height of the “BR” letters, must be preserved around the signature for easy brand reading.

marcaTR_reserva.jpg

 

Maximun Reduction

marcaTR_reducao.jpg

Minimum Transpetro brand reproduction size is 15 mm from logo width, as long as the printing process allows clear reading in this dimension.

 

Intitutional Colors

For optimal color reproduction, the original pantone table colors must always be used as reference and, even if application surface or color composition differs, the final result must always be identical to the original samples.

These are the specific yellow and green tones, called Petrobras yellow and Petrobras green. The following references present institutional color matching to other systems.

 

petrobras-green-color.gif Petrobras Green

petrobras-yellow-color.gif Petrobras Yellow

  

  Cloated Papers (glossy) Uncoated Papers (frosted)
  green yellow green yellow
pantone 348C 123C 355U 109U
european scale C 100 C 0 C 80 C 0
M 0 M 20 M 0  M 10
Y 90 Y 90 Y 90 Y 95
K 20 K 0 K 0 K 0

 

General Observations

  • Yellow and green backgrounds that are very close to Petrobras yellow or green must be avoided.
  • Background shades nearing red are forbidden.

 

Files

To use the Petrobras Brands, select and download the format you prefer.

The PDF and CDR files are made available in CMYK for offset printout on coated (glossy) papers; e.g.: glossy art paper, dull finish/frosted art paper, supreme card paper, etc. For printout on uncoated (opaque) papers, among other uses, please check the color table out (available in the Signature Book) (link). The table also presents the PANTONE colors, the main chromatic reference for the brand’s colors.

JPG - small image used mainly in document headers and footers.

HighJPG - high-resolution image for use in videos and other applications.

PDF (editable) - "multi-format" file for publishing. May be imported as a vector (trace) in software such as Illustrator, CorelDraw or FreeHand.

CDR - vectorial file for publication in CorelDraw.

Attention: these brands are to be used by the Company and its partners and vendors. If you are a Petrobras partner or supplier, make sure you have the company's approval before using its brand.

 

Horizontal Signature

JPG baixa
anexo109.jpg anexo111.jpg
Download file Download file
JPG alta
anexo109.jpg anexo111.jpg
Download file Download file
PDF
anexo109.jpg anexo111.jpg
Download file Download file
CDR
anexo109.jpg anexo111.jpg
Download file Download file

 

Vertical Signature

PDF
anexo108.jpg anexo110.jpg
Download file Download file
CDR
anexo108.jpg anexo110.jpg
Download file Download file

 

Read more Signature Book