The brand is a valuable asset that reinforces the company’s identity. For this reason, it is necessary to ensure its correct use.

If you are a Transpetro partner or vendor, make sure you have Company authorization before using the brand.

Our brand is a composition of symbol and logo. The separate use of these elements is prohibited except in special cases.

To use the Transpetro Brands, choose the most convenient format and download it. The use of these brands is destined for the Company and its partners and vendors.

Main signature

The main signature – in the horizontal version- and secondary version - vertical – on a white background is the primary form of presentation and use of the Transpetro brand. This should be the starting point for creation of any media material.

The letters "BR" and the superimposed bar must always be in white, whatever the background of the application. If it is impossible to have a white background, smooth and light backgrounds are allowed up to a percentage equivalent to 15% of the total color saturation.

Monochromatic signature

The monochromatic brand has two standards and may only be used in cases where Transpetro does not control the creation to define the use of the white background or on materials with technical restrictions on the use of colors.  

Legibility is the main criteria for choosing the monochromatic brand. On dark backgrounds use the brand in white, with light backgrounds use the brand in black and on intermediate backgrounds use the monochromatic brand in white or black.

          Caption: Fundos claros = Light backgrounds  Fundos escuros = Dark backgrounds  Fundos intermediários = Intermediary backgrounds

Reserve Area

A free area equivalent to the height of the “BR” letters must be observed around the signature, for a comfortable reading of the brand.